Pedro Bonvivant
Pedro Bonvivant is a content creator, speaker, and marketing specialist with a degree in Marketing, a postgraduate degree in Social Media, and an MBA in Marketing. After building a career in the corporate world, he transformed his experiences into content that combines humor, communication, and work routine, achieving millions of views on social media. Today, he works with some of the biggest brands in the market, hosts events and gives talks about digital positioning, content creation, influence, and personal branding, always bringing a practical, humorous perspective connected to the social media universe.
The Distortion of Belonging
This panel proposes a reflection on the explicit and subtle pressures that lead us to erase ourselves to fit into social expectations, especially in youth, when identity and recognition are still being formed. The panel connects this dynamic to entrepreneurship, questioning how many ideas, vocations, and projects fail to emerge because we try to adapt to success models that do not reflect who we are. In an ecosystem that often values performance, trends, and external validation, discussing belonging is also discussing authenticity as a strategic asset. Entrepreneurship, in this context, becomes an exercise in courage: building something in the world without abandoning one's own identity.