Paulo Ribeiro
Executive leader with over 20 years of experience in Marketing, Strategy, and Business Development at leading global companies such as Oracle, AWS, WeWork, Wellhub, and IBM. Proven track record in creating high-impact go-to-market strategies, leading digital transformations, and driving business growth in complex, multicultural environments. Enthusiast of innovation, startups, and ESG initiatives, with solid expertise in developing scalable marketing frameworks, promoting diversity and inclusion, and creating meaningful connections between brands, customers, and communities. Passionate about arts, sports, and travel.
LinkedIn Summit - Reach Is Easy, Trust Is Hard: Marketing in the Age of Trust
Reaching millions of decision-makers has never been so cheap. And B2B selling has never been so difficult. A deal takes 272 days to close, more than twenty people weigh in, and 40% of deals don't go to the competitor: they die from indecision. The buyer isn't looking for the best supplier. They're looking for the most defensible one. Oracle, Market Data, and LinkedIn discuss the anatomy of this mistrust: who are the invisible decision-makers who veto without ever taking a call, why a peer recommendation beats price, and how to build the only asset that a media budget can't buy. Trust is a system. This panel shows the layers.