Paulo Ribeiro
Executive leader with over 20 years of experience in Marketing, Strategy, and Business Development at leading global companies such as Oracle, AWS, WeWork, Wellhub, and IBM. Proven track record in creating high-impact go-to-market strategies, leading digital transformations, and driving business growth in complex, multicultural environments. Enthusiast of innovation, startups, and ESG initiatives, with solid expertise in developing scalable marketing frameworks, promoting diversity and inclusion, and creating meaningful connections between brands, customers, and communities. Passionate about arts, sports, and travel.
LinkedIn Summit - Reach Is Easy, Trust Is Hard: Marketing in the Age of Trust
Reaching millions of decision-makers has never been so cheap. And B2B selling has never been so difficult. A deal takes 272 days to close, more than twenty people weigh in, and 40% of deals don't go to the competitor: they die from indecision. The buyer isn't looking for the best supplier. They're looking for the most defensible one. Oracle, Market Data, and LinkedIn discuss the anatomy of this mistrust: who are the invisible decision-makers who veto without ever taking a call, why a peer recommendation beats price, and how to build the only asset that a media budget can't buy. Trust is a system. This panel shows the layers.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
