Paulo Hoff
Paulo Hoff is a physician and a leading figure in Brazilian oncology. He is Full Professor of Clinical Oncology at USP Medical School and Technical Director of the Oncology Division at ICESP, where he also serves on the Board of Directors. Former president of the Brazilian Society of Clinical Oncology (SBOC), he is currently president of Oncologia D'Or. He is a titular member of the National Academy of Medicine, occupying Chair No. 58, as well as a Fellow of the American Society of Clinical Oncology and the American College of Physicians.
Diagnosis Is No Longer a Sentence: Medicine to Live Longer and Better
Scientific advances have transformed diagnoses previously associated with death into controllable conditions compatible with a long life. What does it mean to provide care when the goal is no longer just to save lives but to ensure quality, continuity, and dignity over time?