Paula Tempelaars
Paula Tempelaars is a relevance architect for humans and Artificial Intelligences and creator of the Brand Relevance Architecture™, a framework that integrates decision neuroscience, brand strategy, SEO, AEO and algorithmic presence to strengthen how brands are perceived by people and interpreted by artificial intelligence systems. Founder of W.AI, Women in AI Network Brazil, CEO of NeuroWits and professor at ESPM, Einstein, PUCRS and PUCPR, Paula works with lectures, mentoring, diagnostics and strategic projects for companies that need to strengthen authority, differentiation, brand memory and citability in the two systems that decide choice: people and AIs.
Where Human and Artificial Intelligence Meet
We live in a time when the scarcest resource is no longer information, but focus. Neuroscience shows that attention, memory and trust are processes shaped by emotion, repetition and clarity. At the same time, in the era of generative AIs, brands also need to gain priority in the systems that synthesize answers. It is in this context that AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) emerge — strategies aimed at positioning content and brands as trusted references not only for people, but for the artificial intelligence algorithms that increasingly mediate access to information. This panel proposes a bridge between brain and algorithm, articulating these approaches from neuroscientific principles. By highlighting attention as a strategic asset, the conversation positions neuroscience as a central lens to understand how positioning and consistency become decisive in the encounter between human and artificial intelligence. To be an entrepreneur, in this scenario, is to know where, and by whom, you want to be remembered.