Paula Puppi
I am a senior executive and board member with a solid track record in leadership, digital transformation, and innovation. I serve on boards and ethics and strategy committees of publicly traded companies and third-sector organizations, with experience in entrepreneurship, corporate governance, reputation, M&A, reputation analysis, and consumer behavior in digital environments. Recognized among the 100 most innovative people in Latin America (Bloomberg Línea 2023 and 2024) and winner of the Caboré Innovation Award 2023, I combine strategic vision, high-impact management, and extensive networking with big techs to drive growth and business transformation in the digital universe.
Is There Life After the Badge?
For decades, the badge was more than an object: it was identity, belonging, and a measure of value. What happens when it ceases to exist? This panel discusses how women who have lived through an intense corporate trajectory are preparing for the second stage of their professional lives, now called portfolio career. Instead of a single position, a combination of fronts: boards, mentorships, entrepreneurship, authorial projects. Instead of retirement, reinvention. The conversation brings together three women who have made this crossing in different fields and discusses what it requires in practice. How does one plan financially and emotionally to leave the C-level? What is lost and what is gained when the name is no longer accompanied by a logo? What skills built in executive life convert into capital for a life of one's own authorship? Life after the badge does not begin on the last day of work. It begins much earlier.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



