Paula Mellone

Graduated in Advertising with a focus on art direction and creative copy, she has always worked in live events with the goal of bringing magic to the simplest moments. With over 15 years of experience in Advertising and Marketing, she built her career at the intersection of planning, execution, and complex project management, developing solid expertise in management, team leadership, and partner negotiations. Her skills in vendor procurement and stakeholder relations allow her to deliver high-performance results. She began her journey in the OOH (Out-of-Home) sector 8 years ago, managing concession contracts and optimizing user experience. She is married to Caio, mother to 8-year-old Laura.