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Patricia Zago

Director of Data & AI
SmartFit

Executive with over 23 years of experience in the Data field, leading digital transformation and implementing Data Driven culture. Degree in Information Systems and MBA in Leadership and Business Analytics.

Recurring Revenue Machine: How to Grow Without Inflating Costs

15/08 · 12:30 - 13:15
Beehive - Enterprise Stage

Growing revenue without growing costs in the same proportion: that's the recurring game. This panel dives into the transition to recurring revenue models and the impact this architectural shift has on the entire operation, from the P&L structure to customer relationships. We will discuss how to use data to increase LTV, reduce sales effort, and build a compound growth engine: where the operation becomes smarter, not bigger.