Patricia Segatto
Executive Business Director
MCI Brasil
With 30 years of experience in marketing, communication, and business development, serves as Executive Director and member of the Leadership Team at MCI Brazil. A specialist in transforming complex challenges into growth opportunities, connects strategy, innovation, and value generation to drive sustainable results. The focus is on business building, developing strategic partnerships, and accelerating growth across different markets and segments.
Experience Marketing Without Complications: What It Is, What It Isn't, and Why It's Trending
11/08 · 17:00 - 17:45
SP2B Connect
Why is Experience Marketing still confused with events and activations? The conversation broadens the perspective on a discipline that connects strategy, journey, culture and business and gains relevance as brands seek more meaningful relationships with people.