Patrícia Ribeiro
Communicator, professor at Fundação Cásper Líbero, entrepreneur, founder of CREO, Brazilian Creator Economy Association, she is one of the pioneers in the sector. With over 10 years working in marketing, she built large and valuable cases, such as implementing influencer marketing at Cacau Show - launching the brand's first ambassador program, plus several other global cases that continue contributing to this universe's growth today. She was CMO and co-founder of Brazil's first investment office for Creators alongside BTG Pactual bank; was partner and CMO of Influent Summit and today works creating opportunities for SMEs, in addition to her podcast, the first in the Creator Economy.
Dictating the Future: Why Businesses Now Follow Our Rules
(Exclusive access for Platinum and Enterprise credentials). Forget the trend reports and rigid advice: the new business ecosystem is being written by those who were born connected. Generation Z and Alpha are no longer just tomorrow's "target audience" but have become the strategists defining today's market. In this panel, the new leaders of the digital economy open up about how they are building highly profitable revenue models, operating with lean efficiency and integrated AI. We will discuss, from our perspective, the transition to community-based acquisition channels, product engineering with immediate traction, and how to scale margins without burning the ecosystem. We are the ones setting the pace of Growth and innovation now — and the traditional market needs to learn to play by our rules.