Patricia Muratori
Named one of Latin America's most influential women by Bloomberg, Patricia Muratori is the Managing Director of YouTube in LATAM. She leads growth in the region while championing inclusion, sustainability, and the creative economy.
Audiovisual, Me, Myself, Robot! How to Escape the Sea of Sameness
The dangerous contemporary phenomenon: the sea of sameness. Identical campaigns, identical promises, productions that follow trends and generate identical experiences. Today, everyone competes for attention in less than eight seconds; looking like everyone else means disappearing. Technology as a possibility for the future, as an imaginary to share with the public more critical and creative possibilities for using technology within audiovisual production. This panel brings together the creator and disseminator of the present future. We discuss the challenges of content distribution on platforms like YouTube, how to embrace new logics of audiovisual production distribution, considering algorithms, audience, engagement and content discovery. What really enhances reach and relevance? The commercial results and authenticity achieved on and off screen.