Patricia Fraga
She holds a degree in Business Administration with emphasis in Finance from UFRGS, an Executive MBA from Fundação Dom Cabral (FDC-MG), and a post-MBA from Kellogg School of Management. She has worked at Grupo RBS since 2000. In 25 years in the media market, she has led high-performance teams in marketing, sales, and strategic planning. In 2021, she began leading RBS's Market area, implementing a new commercial service model by segments, with a consultative approach and customized solutions. She was recognized as communication executive of the year by ARP in 2022. In 2026, she became CEO of RBS Mídias, heading television, radio, digital, and print operations.
Globo Presents: No Company Knows Brazil Alone *Sponsored Session
How to build relevance in a country of continental dimensions? In this panel, leaders from different regions discuss the challenges of balancing scale and proximity, sharing lessons about leadership, innovation, relationships with local communities, and the ability to identify business opportunities in the many Brazils.