Paloma Lima
Independent Financial Planner, Economist with a B.S. in Economics from the State University of Campinas (UNICAMP) and 8 years of experience in the financial market.
Earned It, Spent It? What You Need to Know About Cash Flow
Revenue is not money in your pocket, and profit does not pay bills if cash flow is empty. This session brings together experienced voices to open the "black box" of finances and reveal why companies that sell well still go bankrupt. Through real cases of overcoming challenges and fatal mistakes, we will build an essential step-by-step guide for financial control: from understanding the cash cycle to anticipating crises. The debate focuses on how to identify warning signs before a crisis becomes a catastrophe, offering a practical guide for entrepreneurs of all sizes to master money management, protect their margins, and ensure that growth does not become the greatest enemy of the operation.