Pacete

The next fashion revolution is happening inside the pieces themselves and throughout the entire chain that produces them. Smart materials, sensors, artificial intelligence, biomaterials, traceability and circular models are transforming clothes into platforms for information, health, performance, expression and sustainability. This panel discusses how technology, creativity and brand strategy can work together to create a new generation of products and experiences. From the perspective of technology and marketing leaders, the conversation explores how artificial intelligence already permeates different areas of companies, supporting decisions, anticipating behaviors and transforming everything from product development to consumer relationships.

For decades, industrial competitiveness was measured by the ability to produce more, with fewer resources and in less time. But in a scenario of complex chains, accelerated changes and pressures that go beyond the factory, is this equation still sufficient? Gustavo França and Mario Rachid propose a reflection on the new role of innovation in industry — not only as a productivity tool, but as the ability to anticipate, adapt and generate value without compromising operational safety and reliability.

In this conversation, NEOOH, Mondelez and Hyundai put into perspective how an innovative project is not enough to compete for attention - whether on shelves, in digital or in urban spaces - it is necessary to have an integrated, connected and resilient strategy.

Juliana Cury shares how Itaú balances the precision of data and artificial intelligence with the empathy needed to build connections with millions of clients.

André Svartman, CMO at Adidas, and Guilherme Martins, VP at Diageo, discuss the power of brands that have successfully connected with lifestyle.

In this panel, Ionah Kochen, CMO at Nestlé, discusses the importance of marketing for the entrepreneurial ecosystem, drawing from experiences within the company itself.