Pacete

Amid the global acceleration of AI, where does Brazil really stand: protagonist, consumer, or spectator? What are the country's competitive advantages, its structural bottlenecks, and the risks of technological dependence. Between business strategy, sovereignty, and geopolitical insertion, we will discuss what is already being done and which decisions will define the country's role in the new economy.

The next fashion revolution is happening inside the pieces themselves and throughout the entire chain that produces them. Smart materials, sensors, artificial intelligence, biomaterials, traceability and circular models are transforming clothes into platforms for information, health, performance, expression and sustainability. This panel discusses how technology, creativity and brand strategy can work together to create a new generation of products and experiences. From the perspective of technology and marketing leaders, the conversation explores how artificial intelligence already permeates different areas of companies, supporting decisions, anticipating behaviors and transforming everything from product development to consumer relationships.

With extensive experience in the media market, the executive—who leads a benchmark in creativity—comes to share with Brazilians the main trends and discussions involving business and technology.

How do emotional brands stay relevant in an algorithm-driven world? Leaders of such brands discuss the balance between technology and brand positioning.

Ana Paula Padrão and Fabio Coelho discuss contemporary leadership skills and share experiences about innovation, decision-making, and people management.

In this conversation, NEOOH, Mondelez and Hyundai put into perspective how an innovative project is not enough to compete for attention - whether on shelves, in digital or in urban spaces - it is necessary to have an integrated, connected and resilient strategy.

Juliana Cury shares how Itaú balances the precision of data and artificial intelligence with the empathy needed to build connections with millions of clients.

André Svartman, CMO at Adidas, and Guilherme Martins, VP at Diageo, discuss the power of brands that have successfully connected with lifestyle.

In this panel, Ionah Kochen, CMO at Nestlé, discusses the importance of marketing for the entrepreneurial ecosystem, drawing from experiences within the company itself.