Oyin Akiniyi

With over a decade inside some of the world’s most recognisable global organisations, Oyin has led teams, shaped narratives and built the kind of brand equity that actually moves people. Her work sits at the intersection of brand strategy, culture and creativity, with a specialism in how modern brands are built from the inside out: through culture, creators, entertainment and the people leading it.

She redefined how one of the world’s biggest whisky brands builds modern brands, creating a model that challenges traditional thinking — one rooted in culture, creators and authentic human connection rather than the conventional playbook.