Olivia Merquior

Not every innovation survives the test of time. Since 2020, the creative market has gone through cycles of enthusiasm around the metaverse, NFTs, blockchain and, more recently, artificial intelligence. In this conversation, multidisciplinary artist Je Kos and artist, musician and developer Matheus Leston revisit their trajectories alongside Olivia Merquior, BRIFW curator, to reflect on what remains when the hype passes. Drawing from BRIFW's seven years and the evolution of their own careers, the panel discusses how new technologies have shifted from being a trend to becoming creative tools, and what paths are emerging for the future of the creative economy.

What leads some of Brazil's leading digital artists to build their careers outside the country? In this conversation, Gabriel Massan and Bernardo Martins (Figa) share their trajectories in the international scene and discuss the challenges of producing art with artificial intelligence, computer graphics and other emerging technologies in a market that is still seeking to recognize these languages. Between experiences in museums, collaborations with global brands and the permanent relationship with Brazil, the panel reflects on authorship, international circulation, creative economy and the future of Brazilian digital art.