Olívia Araújo
A graduate in Advertising from USP and Master in Fashion Marketing and Sustainability from London College of Fashion, Olívia Araújo is Brand Manager at Linus. For the past seven years, Olívia has played a major role in generating brand awareness, working on campaign development, consumer relations, influencers, partnerships, sponsorships, events, social media and PR team coordination. The work developed by Olívia and her team took Linus to New York Fashion Week three years after the brand's creation, expansion to Europe, and presence in Forbes among the most promising businesses led by an Under 30. Before Linus, she worked at companies such as The Walt Disney Company and SAP.
Tupi or not Tupi, Belonging to Undertake
Shakespeare's "To be or not to be, that is the question" was transformed in Brazil by the poet and philosopher Oswald de Andrade into "Tupi or not Tupi that is the question" in the Anthropophagic Manifesto of May 1928. This panel brings belonging as a pillar of mental health, identity, sovereignty of ways of being, feeling and thinking from the entrepreneur's point of view. The "Brazilianization" of the creative entrepreneur from different perspectives.