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Oliver Zselinszky Haider

Marketing Director
Porto

Oliver Haider is a marketing leader with over a decade of experience in building brands, communities, and customer-centric experiences. He has been part of Grupo Porto for more than five years, during which he held the positions of Marketing Manager and Superintendent. Currently, he serves as the company's Marketing Director, leading initiatives that strengthen brand relevance, reputation, media presence, and customer connection through integrated marketing and communication strategies. Oliver previously worked at Nubank and XP. He holds a degree in Advertising and PR from Fundação Armando Álvares Penteado (FAAP) and an MBA in Management from Harvard Business School.

Where Algorithm Meets Memory: Data as a Source for Affective Brands

11/08 · 17:00 - 18:00
Belong - Beyond Brands

How do emotional brands stay relevant in an algorithm-driven world? Leaders of such brands discuss the balance between technology and brand positioning.