Niva Vieira de Mello
Events Senior Director
NBA
Niva Vieira de Mello is the Events Director for the NBA in Latin America and Canada. With 9 years at the league, she leads the planning and execution of major events and experiences for fans, partners, and brands, playing a key role in establishing NBA House as one of the NBA's leading global fan experience cases.
How to Transform Communities into Experiences
11/08 · 11:15 - 12:15
Belong - LiveX
More than an activation, NBA Brasil materialized what was only seen in communities, creating a home for basketball fans; see in this panel the learnings and behind-the-scenes.