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Newton Coelho

Business and Innovation Director
Santista Têxtil

Mechanical Engineer graduated from Mackenzie University, with specialization in finance and marketing at FGV-SP and International MBA from FIA/FEA. He held management positions at companies such as GE, Owens Corning, INVISTA, MEXICHEM, among others. Newton has extensive experience in commercial areas and business management. Since 2019 at Santista Têxtil, where he played an important role in the company's turnaround and currently leads the business area, in addition to being responsible for the company's digital transformation program.

One Battle After Another: The Future of Fashion, Brazilian-Style

12/08 · 11:00 - 12:00
Belong - BRIFW

From the digitalization accelerated by the pandemic to the consolidation of artificial intelligence, the fashion industry is experiencing continuous transformation. In this conversation, Camila Gadioli (C&A), Newton Coelho (Santista) and Carolina Galvão (Grendene), moderated by journalist Maria Prata, discuss how different segments of the fashion chain have incorporated new technologies, which bets have been consolidated and which have fallen by the wayside. Covering retail, the textile industry and the footwear sector, the panel addresses the challenges of innovating in large companies, the skills that have become more valued, the professional profiles that the market seeks today and the main gaps between talent training and the real needs of the industry, reflecting on the paths forward for Brazilian fashion.