Nathaly Blo

Blô Barbosa is an actress, content creator, and the mind behind @blogueiradebaixarenda, a profile that blends humor, social critique, and favela life to portray the everyday reality of those living on a tight budget. Half from Paraíba, half from Rio, she uses her journey as fuel to create videos about self-esteem, household economics, work, and dreams with authenticity and lightness, always with that sharp touch of irony that goes viral. With over 300,000 followers, Blô has built a loyal community that sees itself in her stories and engages organically with her content. Beyond creating, she also offers consulting for brands looking to connect with the real Brazil.