Nathaly Blo
Blô Barbosa is an actress, content creator, and the mind behind @blogueiradebaixarenda, a profile that blends humor, social critique, and favela life to portray the everyday reality of those living on a tight budget. Half from Paraíba, half from Rio, she uses her journey as fuel to create videos about self-esteem, household economics, work, and dreams with authenticity and lightness, always with that sharp touch of irony that goes viral. With over 300,000 followers, Blô has built a loyal community that sees itself in her stories and engages organically with her content. Beyond creating, she also offers consulting for brands looking to connect with the real Brazil.
Earned It, Spent It? What You Need to Know About Cash Flow
(Exclusive access for Platinum and Enterprise credentials). Revenue is not money in your pocket, and profit does not pay bills if cash flow is empty. This session brings together experienced voices to open the "black box" of finances and reveal why companies that sell well still go bankrupt. Through real cases of overcoming challenges and fatal mistakes, we will build an essential step-by-step guide for financial control: from understanding the cash cycle to anticipating crises. The debate focuses on how to identify warning signs before a crisis becomes a catastrophe, offering a practical guide for entrepreneurs of all sizes to master money management, protect their margins, and ensure that growth does not become the greatest enemy of the operation.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
