Natália Flach
Natália Flach is assistant editor of the Trends, Marketing and Innovation section. She holds an MBA in Finance and Capital Markets offered by B3 and is currently pursuing an MBA in International Relations at FGV. In addition to being a journalist, she holds a degree in International Relations from PUC-SP. She has worked at Exame, CNN Brasil, IstoÉ Dinheiro, Brasil Econômico and Gazeta Mercantil.
The Buying Journey Has Changed. Has Your Company?
The linear sales funnel is dead. In its place, a fragmented ecosystem has emerged where the old "handoff" between silos has been replaced by the urgency of Revenue Operations (RevOps). In this session, Ricardo Dias dissects how to unify Marketing, Sales, and Customer Success into a single data-driven growth engine. The discussion goes beyond technique to explore the new conversion architecture: the strategic role of creators not just as media channels, but as trust vectors that accelerate the sales cycle and protect LTV (Lifetime Value). Discover how to abandon the heavy infrastructure of the past to build an agile revenue operation, where data intelligence meets human influence to master the new consumer journey.