Nat Deuner
Executive as Media Asset: Personal Brand as Currency
In the attention economy era, the founder's image has shifted from a vanity accessory to a strategic financial asset capable of reducing customer acquisition costs, optimizing employer branding, and accelerating the closing of major contracts. This session explores how to structure the leader's personal brand as an institutional "bargaining chip," contrasting Chico Barney's pop perspective with Ana Laura Sivieri's corporate vision. We will debate practical strategies to transform opinions into market theses and digital presence into algorithmic trust, demonstrating why the "founder-media" is today a crucial competitive advantage for raising investment, managing crises, and ensuring the company is the dominant voice in its sector even before starting a sales conversation.
Earned It, Spent It? What You Need to Know About Cash Flow
Revenue is not money in your pocket, and profit does not pay bills if cash flow is empty. This session brings together experienced voices to open the "black box" of finances and reveal why companies that sell well still go bankrupt. Through real cases of overcoming challenges and fatal mistakes, we will build an essential step-by-step guide for financial control: from understanding the cash cycle to anticipating crises. The debate focuses on how to identify warning signs before a crisis becomes a catastrophe, offering a practical guide for entrepreneurs of all sizes to master money management, protect their margins, and ensure that growth does not become the greatest enemy of the operation.