Nastacha de Avila
Nastacha de Avila is Co-founder and Creative Director of salvo, a discovery platform created in 2020 that explores literature, cinema, music, art, and culture. She created initiatives such as salvo's book club, which has held over 60 editions and gathered nearly 3,000 registrations since its creation, in addition to partnerships with publishers like Companhia das Letras, Todavia, HarperCollins, and Fósforo, in remote and in-person editions. She also produces SALVEI, a culture podcast with over 32,000 plays and more than 60 guests including writers, artists, and creators. She has worked for over 15 years in advertising, marketing, and branding, with experience in agencies, consultancies, and
Presence is Technology: The Value of the Analog in the Digital Age
In the face of extreme digital dependence, the true resilience of a business lies in its ability to thrive outside traditional platforms. This session explores the "Economy of Presence," discussing how leading brands use the rescue of analog — through sensory experiences and physical communities — as a survival strategy to protect cash flow and solidify customer loyalty. The debate analyzes how diversifying channels and investing in "high-touch" touchpoints transforms companies into real and tangible institutions, ensuring that profit and cultural impact survive technological instabilities or sudden changes in global algorithms.