Nastacha de Avila
Nastacha de Avila is Co-founder and Creative Director of salvo, a discovery platform created in 2020 that explores literature, cinema, music, art, and culture. She created initiatives such as salvo's book club, which has held over 60 editions and gathered nearly 3,000 registrations since its creation, in addition to partnerships with publishers like Companhia das Letras, Todavia, HarperCollins, and Fósforo, in remote and in-person editions. She also produces SALVEI, a culture podcast with over 32,000 plays and more than 60 guests including writers, artists, and creators. She has worked for over 15 years in advertising, marketing, and branding, with experience in agencies, consultancies, and
Presence is Technology: The Value of the Analog in the Digital Age
Given the extreme digital dependence, the true resilience of a business lies in its ability to thrive outside traditional platforms. This session explores the "Economy of Presence," discussing how leading brands use the rescue of the analog — through sensory experiences and physical communities — as a survival strategy to protect cash flow and solidify customer loyalty. The debate analyzes how diversifying channels and investing in "high-touch" touchpoints transforms companies into real and tangible institutions, ensuring that profit and cultural impact survive technological instabilities or sudden changes in global algorithms.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
