Nando Blum
Nando Blum is co-founder and CEO of Human, Brazil's largest ecosystem specialized in artificial intelligence applied to marketing, advertising, and the creative market. As an advertising professional and director, he has accumulated over 18 years of experience in the industry. Throughout his career, he has led projects for major brands such as Havaianas, Johnson & Johnson, Intelbras, Locaweb, and RD Station. At Human, Nando leads the integration of creativity, technology, and innovation, focusing on AI-generated campaigns and educational initiatives for leaders and creative teams.
Beyond the Prompt: How to Run Business Without Becoming a Hostage to CTRL C + CTRL V
In the race for agility, many founders are making the fatal mistake of outsourcing the conception of their businesses to algorithms, generating "cut and paste" startups that don't survive the first market challenge. This session dissects how to turn this game around: how to use AI to accelerate operations without allowing it to dictate strategy or value proposition. We will debate the real applicability of technology in validating hypotheses, building MVPs and scaling, but with a clear warning: in a world where AI is accessible to everyone, your only defensive moat is what it cannot create — context, disruptive vision and the solution to complex problems. A practical panel for those who want to lead the new economy with modern tools, but with an authentically human direction.