Naira Bonifácio
Expert in innovation ecosystems, international business, and sector policies. She serves as Director for Latin America at Startup Genome, leading alliances with governments and multilateral entities to accelerate technological maturity in the region.
Serial entrepreneur, she founded her own startup, a venture builder, and an international consultancy. Throughout her 14-year career, she has driven the go-to-market of 28 foreign tech startups in LatAm and guided the growth and soft landing of over 200 companies.
With experience at São Paulo Negócios, USP Innovation Agency, and swissnex Brazil, she holds a degree in Marketing and a master's in Entrepreneurship from USP.
Summit ESPM - From Brazil to the World: Was Your Business Born to be Born Global?
Every Brazilian brand dreams of crossing borders — but going global starts long before opening the first operation abroad. Expanding requires more than translating the menu or copying the business model: it's necessary to decipher new consumers, adapt strategies, build reputation, and navigate cultural and regulatory environments that don't forgive amateurism. The Born Global concept shows that it's possible to think internationally from day one. In this session, internationalization specialists share learnings from those who have already helped Brazilian brands exchange "made in Brazil" for "made for the world": how to identify promising markets and transform local traits into competitive advantages.