Monique Dardenne
Monique Dardenne, with a law degree, has worked in the music industry for 20 years as a booker for national and international artists, manager and strategist for careers and artistic projects, researcher and music curator focused on innovation. For 9 years she has been co-founder and director of Women's Music Event, a music ecosystem that includes the WME Conference, a database of professionals, the IGUAL Seal that certifies initiatives with 50% women in their workforce, and the WME Awards by Billboard, the first music award focused on women. WME has been working intensively in the Music Industry, achieving great results for gender equity.
The Era of Radio 5.0: Business-Oriented Curation
From the Golden Age of radio to the present day, we notice that some brands are creating their own customized radio stations, focusing on customer experience, content curation geared toward business, lifestyle, and music. Forbes Radio, for example, was developed as a multi-platform audio product. This involves music curation, editorial identity, and artistic decisions. We bring to this panel some of the visions and intersections between music and business, podcasts as interesting trends, as more humanizing technology. What are the visions and final objectives of customized radio stations and streaming services? Negotiation and management of complex partnerships, different business models from Deezer and how to integrate them into the Brazilian context. Enjoy the sound!