Michel Alcoforado
Michel Alcoforado is an anthropologist, professor, speaker and expert in behavior, consumption and innovation. He holds a PhD in anthropology and has studied at the University of British Columbia (Canada), Berlin School of Creative Leadership (Germany), ESPM and London College of Fashion. He is co-founder of Grupo Consumoteca, strategic consultant for major Latin American companies, columnist for Radio CBN and O Globo newspaper, and host of the podcast 'É Tudo Culpa da Cultura'. Author of 'De Tédio, Ninguém Morre' and the bestseller 'Coisa de Rico', Michel researches topics such as Consumption, Generations, Technology, Attention Economy, digital behaviors and cultural impacts on the present and
Loneliness or Freedom? The Entrepreneur’s Dilemma
The cost of trusting yourself, in a time that rewards autonomy. Behind the success stories, many entrepreneurs face the loneliness of making difficult decisions, dealing with constant uncertainties and sustaining expectations. What are the emotional challenges of new leadership? Is solitary effort more efficient than building support networks? Felca and Michel Alcoforado explore how transformations in social relations, the digital universe and entrepreneurial culture have been redefining the meaning of belonging.