Mauro Sousa
Mauro Sousa is Executive Director of MSP Studios, responsible for managing and expanding the Mauricio de Sousa universe, one of the largest entertainment and licensing ecosystems in Latin America. Son of Mauricio de Sousa, he leads initiatives in content, entertainment, experiences and new business, in addition to speaking about leadership, family succession, innovation, creativity, entrepreneurship and legacy management. Graduated from New York Film Academy and INDAC, he also worked as an actor and singer. Advocate for LGBTQIAPN+ community rights, he has over 590 thousand Instagram followers and 810 thousand on TikTok.
Blood, Sweat and Corporate ID: The Invisible Balance of Family Businesses
(Exclusive access for Platinum and Enterprise credentials). In Brazil, 90% of companies have a family profile, but only a small fraction survives to the third generation. What separates lasting empires from businesses that fragment into legal disputes? This session addresses the greatest challenge of this model: separating the role of "parent/child" from the role of "partner/director". We will discuss the importance of family governance, the creation of advisory boards, and the delicate succession process — where the baton must be passed by competence, not just by inheritance. Learn to professionalize management without losing the essence and values that founded the business, transforming family trust into an unbeatable competitive advantage in the market.