Maurício Salkini
Specialist in franchising, network expansion, and innovation applied to business operations. With more than 20 years of experience in the sector, he has worked as a franchisee, board advisor, and consultant for major brands. He is the author of the book ESG in Franchising, an international and national speaker and panelist, and a Law student. He shares expertise in management, innovation, technology, and sustainable development within the franchising ecosystem.
Exponential Growth: Franchises as a Business Lever
Each scale jump requires a different company: new processes, new structures, new ways of leading people and allocating resources. What worked in the early years rarely survives the next level. And what separates companies that scale from those that stall is not just capital or talent: it's the ability to identify, at the right time, what needs to change. In this panel, leaders with trajectories in different sectors put on the table the real backstage of growth: how to structure operations without losing agility, how to balance team, resources and cash flow in moments of expansion, and how to keep culture alive when the company multiplies in size. With specialized moderation in business financial health, the conversation goes from the factory floor to the spreadsheet, and to what is rarely shown behind the scenes.