Matheus Moraes
Matheus Moraes is co-founder and COO of Alice, a health plan for companies that provides proactive health management, improving outcomes and reducing waste. He holds a Law degree from the Federal University of Minas Gerais (UFMG). Before Alice, he worked as head of legal at Moip Pagamentos and later assumed the position of CEO at 99. In 2019, he founded Alice alongside André Florence and Guilherme Azevedo.
Breaking Down the Status Quo: The Art of Hacking Obsolete Processes
In traditional sectors, the greatest innovation is not complex technology, but the "dismantling" of obsolete processes that generate costs and friction. This session explores how to redesign the rules of the game in markets such as healthcare and finance through systemic efficiency, removing intermediaries and transforming heavy fixed costs into fluid user experiences. The debate offers a strategic guide for leaders who wish to challenge archaic structures, proving that operational simplicity is the most powerful tool to generate scale and competitiveness without inflating cash flow.