Marta Oliveira Masagão
Passionate about transforming insights into strategies, I have over 25 years of experience in major consumer brands, working as an executive (PepsiCo and Kraft Heinz), consultant, and entrepreneur. I have developed innovation projects for more than 15 consumer brands, both global and local, through relevant product and communication experiences. I have always been at the center of change and innovation, bringing provocations that balance structured thinking with creativity. I am skilled at connecting people and ideas to make things happen and drive business growth.
Lab: From 'First-Mover' to 'Deep-Mover' - The New Competitive Advantage of a Product. [by BlastU]
*Registration only for Platinum and Enterprise credentials. Sign up on our app starting July 20, 2026* With prototyping becoming increasingly cheaper and decisions increasingly faster, is being first to market still a guarantee of success? This LAB is an invitation to think about how craft, human curation, and critical depth build competitive advantages. We will explore together how we are learning to capture insights that go beyond what traditional models can reach, how job mapping, foresight, and AI combine into powerful tools for winning products. Your team also asked me for my mini Bio and photo attached - I hope I haven't forgotten anything.