Mariza Ferro
Professor of Artificial Intelligence at the Institute of Computing of the Federal Fluminense University (UFF). Researcher supported by the Serrapilheira Institute and Faperj. Creator and coordinator of the Reference Center for Ethical and Trustworthy Artificial Intelligence. Coordinator of institutional policies for ethical and responsible use of AI in the UFF AI Working Group. Nominated for the UNESCO-Uzbekistan Beruniy Prize for Scientific Research on Ethics in Artificial Intelligence in 2025. Her main research interests are Ethical Artificial Intelligence, AI for social good, AI and sustainability.
AI & Human Rights: Who Holds the Power in the World of Algorithms?
No technology is neutral. And artificial intelligence is perhaps the most urgent example of this. Among algorithmic biases, surveillance, work automation and data concentration, there is a growing need to examine AI not only as technological advancement, but as a force that redefines power, responsibility and citizenship. At the same time, the same technology can support inclusion, access to justice and more efficient policies. The debate proposes a central challenge: how to ensure that technological development expands, rather than restricts, fundamental rights. To undertake, in this context, is to understand that building with AI requires both technical competence and human conscience.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
