Mario Rosa
Co-founder of The Long Game, a strategic imagination studio that creates maps for worlds that don't yet exist.
Head of the Futures and Creative Learning studio at ioasys, a company part of the Alpargatas group.
Member of the notable design council at ESPM.
Guest professor in executive programs at Singularity Brasil.
Was partner and head of business development at Echos, an innovation lab and school, for 5 years. Worked at Tátil for 5 years as a strategist and developed branding and experience projects for clients such as the Olympic Committee (award-winning case for the Rio 2016 Olympic and Paralympic brand) and OCB (award-winning case for SOMOSCOOP brand).
Futuretainment and the Art of Rehearsing Futures
The future is not discovered. It is built. And before being built, it needs to be imagined. By experimenting with different possibilities before they become reality, leaders, brands and organizations expand their decision-making capacity, identify emerging opportunities and reflect on the impacts of the paths they choose to follow. In this immersive experience, we will explore how entertainment can become a strategic tool to bring possible futures to the present, transforming scenarios into experiences and imagination into direction. Because the decisions that shape tomorrow are not born only from data. They are born from the futures we decide to rehearse before building. Entrepreneurship, in this sense, is recognizing that those who do not imagine the future inherit the future that others imagined.