Marilia Queiroz
A graduate in Social Communication from Universidade Salvador with over 25 years of experience in marketing and communications, Marilia Queiroz is the President of Arc, Publicis Groupe's experience agency. She has built her career at companies such as Claro, GrandVision, and TracyLocke, with a strong track record in trade marketing, brand experiences, and retail operations management.
At Arc since 2021, she has led projects for brands including Samsung, Diageo, GSK, Carrefour, Philip Morris, Movida, and Nubank. In February 2023, she became President of the agency, where she continues to lead its operations and business growth.
In the Heights or on the Street Corners: Experience and Social Impact in the Construction of Narratives
In this panel, marketing leaders from Movida and Vibra discuss the use of activations and experiences as a way to build identity at major events and before thousands of consumers.