Marienne Coutinho
Marienne Coutinho is a lawyer and lead partner in digital transformation and innovation for the tax practice of KPMG, with relevant experience in tax consulting, foreign investments, M&A, and corporate governance. She is currently responsible for designing and executing business transformation strategies with artificial intelligence, as well as advising clients on AI adoption. She also serves on several advisory boards and co-founded various women's networking groups such as SHE and Conselheira 101.
Your Next Business Partner is an AI: From the Fear of Losing Your Job to the Courage to Multiply Your Business
Artificial intelligence already occupies a decisive place in business: it participates in creation, accelerates analysis, expands team capacity and allows smaller companies to accomplish what previously required entire structures. The question now is to discover how to divide this partnership. In this panel, Amanda Graciano, Marienne Coutinho and Stephanie Stein discuss the transition from curiosity to practice and from individual productivity to real business transformation. Which tasks should be handed over to AI? What remains profoundly human? How to redesign processes, develop new skills and transform saved hours into growth, innovation and new revenue sources?