Marie Santini
Marie Santini is a professor at the School of Communication at UFRJ. She is the founder and director of NetLab - the Internet and Social Media Research Lab at UFRJ. NetLab conducts research on digital disinformation and its social consequences to inform public policies that promote ethics in governance, transparency, and information integrity in Brazil. Marie is a CNPq researcher, a Faperj "Cientista do Nosso Estado" (Scientist of Our State), an associate researcher with the European Network of Excellence VOX-Pol, a member of the expert committee of the International Observatory on Information and Democracy (OID), and a researcher with the International Panel on the Information Environment (IPIE).
Influence and Trust: the value of credibility in the era of complexity
In an increasingly fragmented media ecosystem driven by artificial intelligence, the battle for attention has evolved into a battle for trust. This panel discusses the role of human-curated content, the relevance of editorial environments guided by responsibility, and the impact of credibility on building brands and reputations. A discussion about brand safety, institutional trust, and why credibility has become one of the most valuable assets in the attention economy.