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Mariana Marcílio

Creative Director
IDK Labs

Learning Experience Designer | Creativity | Technology | Facilitation | Brand & Culture

Designer with a postgraduate degree in Psychology, Mari Marcílio built her career across innovation, education, and human behavior. She co-founded Pluvi.On, a startup accelerated by Google for Startups and awarded by the UN. She was also part of the founding team at 42 São Paulo, responsible for bringing to Brazil the French methodology of one of the world's most innovative software engineering schools, leading brand, communication, and culture initiatives. Today, she uses creativity as a method to help people and organizations navigate complexity and build new possibilities at I Don't Know Labs.

Lab: What companies are really doing with AI. [by BlastU]

13/08 · 10:00 - 10:40
Palco Workshop

*Registrations only for Platinum and Enterprise credentials. Register in our app starting July 20, 2026* Everyone is talking about artificial intelligence. But what is really happening in companies? In this Lab, talents from 42 who currently work in different companies will share, from practice, how AI is already entering routines, projects and decisions: what they are building, how teams are using these tools and how people are reacting to this transformation. A conversation to move beyond the hype and look at what has truly changed, in work, in skills and in the way people and technology work together. Because the question is no longer whether AI will transform your work. It's how you will work with it.