Mariana Lima

With more than 15 years of experience in audiovisual production and influencer marketing, she currently serves as Head of Talent for Influencer Marketing at ViU, Globo’s division focused on advertising, content, and business with influencers. Previously, she led TikTok’s creator team in Brazil, strengthening her work with the creative community and exploring new formats and narratives.

Throughout her career, she has worked with brands such as Netflix, Coca-Cola, L’Oréal, Itaú, and Avon across strategy, production, and performance analysis. She specializes in connecting talent and brands authentically, creating strategies that expand influence and generate meaningful impact.