Mariana Achutti
For 15 years redesigning corporate education in Brazil, Mariana Achutti founded Sputnik, was a partner at Perestroika, and now leads newnew, a boutique that creates experiences for companies like iFood, Heineken, Vivo, Smart Fit, Boticário, and Danone. Her purpose is to undo the traumas of traditional education and restore the desire to learn, using education as a bridge to the future of work. Her talks, articles, and interviews address new leadership and feminine/maternal power in the market. She is a LinkedIn Top Voice, part of the OpenAI community in Brazil, and a constant source in the press.
AddTalks - The next leap isn't digital, it's human. What 300+ Brazilian leaders reveal about AI's real bottleneck
80% of Brazilian companies already use AI. Only 11% say it worked. What happened along the way? The 2026 Leadership Sentiment Overview surveyed over 300 leaders from medium and large companies and reached an uncomfortable diagnosis for a technology stage: 70% of AI bottlenecks are in people and strategy — not in tools, budget or infrastructure. Mariana Achutti, CEO of newnew, presents the data that explains why adoption stalled: mental health as the main organizational tension, nonexistent or embryonic governance in 53% of companies, and a silent risk that almost no one is measuring — the outsourcing of discernment. The question is no longer whether we will use AI. It is under what principles, with what criteria and with what collective responsibility.
AddTalks - From Delivery to Desire: When Convenience Becomes Enchantment
How to transform convenience, personalization and experience into growth levers? To delight a consumer who today navigates through various channels — and can reach up to nine different purchase journeys — Mondelēz Brazil structured an integrated digital ecosystem that leveraged the results of Easter 2026 and broke records. The strategy went beyond presence on virtual shelves: through strategic partnerships with customers, from the delivery app to social networks, the company created real connection with the consumer at each point of the journey. *sponsored session AddMind