Maria Prata
Maria Prata is a journalist and fashion and innovation communicator. She is a partner at the advertising agency Out Of Office and writes the column Futuro Presente at UOL. She was a host and executive editor of Mundo S/A and commentator on Estúdio I (GloboNews), fashion editor at Vogue Brasil, editor-in-chief of Harper's Bazaar, and editor-in-chief of Fashion TV (Turner/Time Warner). She is on The Business of Fashion's list of the most influential people in global fashion (BoF 500).
Women at the Center of the Narrative: Journalism, Visibility and the Power of Putting Women in the Spotlight
Visibility doesn't happen by chance, it is an editorial decision. Every headline is a choice. Who appears, who speaks, who becomes a reference: none of this is neutral. In this panel, Christiane Pelajo and Lia Rizzo, moderated by Maria Prata, open up the backstage of newsrooms and screens to discuss the role of journalism in building female protagonism. From the TV anchor desk to the algorithm, from economic coverage to digital culture, they show how visibility has transformed into a power asset and why recognizing women today is writing the memory that the next generations will inherit. A conversation about authorship, activism and the commitment of those who narrate the present with the responsibility to expand who occupies the scene.
One Battle After Another: The Future of Fashion, Brazilian-Style
From the digitalization accelerated by the pandemic to the consolidation of artificial intelligence, the fashion industry is experiencing continuous transformation. In this conversation, Camila Gadioli (C&A), Newton Coelho (Santista) and Carolina Galvão (Grendene), moderated by journalist Maria Prata, discuss how different segments of the fashion chain have incorporated new technologies, which bets have been consolidated and which have fallen by the wayside. Covering retail, the textile industry and the footwear sector, the panel addresses the challenges of innovating in large companies, the skills that have become more valued, the professional profiles that the market seeks today and the main gaps between talent training and the real needs of the industry, reflecting on the paths forward for Brazilian fashion.