Maria Prata
Maria Prata is a journalist and fashion and innovation communicator. She is a partner at the advertising agency Out Of Office and writes the column Futuro Presente at UOL. She was a host and executive editor of Mundo S/A and commentator on Estúdio I (GloboNews), fashion editor at Vogue Brasil, editor-in-chief of Harper's Bazaar, and editor-in-chief of Fashion TV (Turner/Time Warner). She is on The Business of Fashion's list of the most influential people in global fashion (BoF 500).
One Battle After Another: The Future of Fashion, Brazilian-Style
From the digitalization accelerated by the pandemic to the consolidation of artificial intelligence, the fashion industry is experiencing continuous transformation. In this conversation, Camila Gadioli (C&A), Newton Coelho (Santista) and Carolina Galvão (Grendene), moderated by journalist Maria Prata, discuss how different segments of the fashion chain have incorporated new technologies, which bets have been consolidated and which have fallen by the wayside. Covering retail, the textile industry and the footwear sector, the panel addresses the challenges of innovating in large companies, the skills that have become more valued, the professional profiles that the market seeks today and the main gaps between talent training and the real needs of the industry, reflecting on the paths forward for Brazilian fashion.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
