Maria Paula

By 2050, the boundaries between organizations, markets and societies will be much more fluid. The traditional concept of "company" — a static structure of ownership and command — will have given way to value creation ecosystems. This keynote explores the definitive transition to models that combine technology with the human "coos": collaboration, coordination, cooperatives, co-creation. Where trust is based on relationships added to AI as a great organ of collective perception, compiling data and offering visualizations of flows. We will discuss the end of the "employment" era and the birth of the distributed contribution era, where intelligence acts as a fluid resource, orchestrated by coordinated collectives + AI agents and smart contracts that transcend national jurisdictions. We conclude this invitation for leaders and strategists to rethink the nature of business with the participation of artivist Maria Paula Fidalgo. She and Lala will be Zenith and Iris N'Spir All, two characters who come from the future and narrate what life is like in 2050, where all of this is already reality. Let's walk together through desirable – and necessary – futures.