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Maria Luiza Lins

Project Manager
ScoopeCO

My professional journey has allowed me to develop an in-depth and creative perspective for connecting human needs with brand strategies, always aligning insights (cultural and consumer) with innovation. I master qualitative methodologies, conduct and moderate focus groups and interviews. Serving clients such as: Google, Itaú, Nestlé, MBRF, Unilever.

🔑 I am passionate about understanding human behavior and translating this information into effective strategies that drive innovation and brand relevance.

The problem isn't your product. It's how you talk about it.

12/08 · 14:00 - 14:40
Sala Mentoria

*Registrations only for Platinum and Enterprise credentials. Register in our app starting July 22, 2026* Great products fail when their value proposition is not understood. Having an excellent solution is not enough: you need to communicate clearly, create connection, and show why it matters. Often, the difference lies less in what you do and more in how you tell your story.