Maria Fernanda Zanusso
Maria Fernanda Zanusso is Senior Marketing Manager at Tinder for Latin America. With experience at major consumer goods and lifestyle companies, Maria Fernanda has solid expertise in branding strategies, communication and global brand management. She has over 10 years of experience in integrated marketing, brand positioning and multichannel campaigns, focusing on consumer engagement, innovation and equity building. Leading Tinder in Latin America, she spearheaded high-impact initiatives such as the launch of the podcast 'Match O Papo' and the return of the iconic 'MTV Beija Sapo', both targeted at Gen Z, a strategic audience for the platform.
Cosmic Somersault! From Dating App to Robotic Romance
The growth in the use of dating apps continues in Brazil, even with reports of burnout and exhaustion, the use of applications is redefining the ways of relating. In this panel we will talk about social impacts, from matches between humans to new openings for relating with AIs. We will address real connections. Integration between online and offline life may be the key to transforming the digital dating experience and the companies that are directly or indirectly impacted.