Mari Galindo
Mari Galindo works at the intersection of behavior and business. An entrepreneur and communicator, she founded Nice House and leads it as CEO, helping major brands connect with new audiences and building infrastructure for the creator economy. She is the author of "GenZ: a geração não óbvia" (GenZ: The Non-Obvious Generation) and a LinkedIn Top Voice, with executive education in Business Management at USP and in Innovation and Digital Transformation at Berkeley. Today she focuses on how brands and institutions create value in a hyperconnected environment and on building and investing in the businesses that emerge from it.
Non-Obvious Generation: What LinkedIn Data Reveals About Gen Z
Almost everything said about Generation Z in the workplace comes from stereotypes, not evidence. In this panel, Mari Galindo, author of "GenZ: The Non-Obvious Generation", and Felipe Zanucci from LinkedIn, cross over ten years of generational observation with actual platform behavior to separate what is myth from what appears in the data. The result is a less comfortable and more useful portrait of how this generation presents itself, consumes and decides on LinkedIn. *LinkedIn Sponsored Session