Marcos Pedote
Degree in Economics from USP, Business Administration from FGV, and MBA from IMD (Switzerland). 22 years of professional experience as an executive in the financial market and 7 years as co-founder and director of Associação Trê Investindo com Causa. Works as a social entrepreneur, coach, mentor, and advisor.
Profitable Sustainability: How to Generate Value in Any Business
The concept of ESG (Environmental, Social and Governance) has moved beyond being a niche trend to become the new standard for survival and value generation. This session translates sustainability into the entrepreneur's practical reality, focusing on how the adoption of conscious processes reduces operational costs, mitigates legal risks and opens doors to new markets and credit lines. We will discuss how to implement efficient governance and impact practices that ensure business longevity, going beyond discourse to focus on real strategy: from energy efficiency to talent retention through purpose. Discover why social and environmental responsibility has become the primary indicator of financial health and how to position your company — whether it's a startup, an SME or a large operation — to capture the opportunities of the new green economy.