Marcelo Tripoli
I pioneered Digital Marketing and E-commerce in Brazil — for 30 years proving that technology and marketing together are the most powerful growth engine in business.
Serial entrepreneur, I founded and sold several companies, including iThink, acquired by Publicis Groupe. I was Vice President at McKinsey and today I am founder and CEO of Zmes. I also created CMO Club, in partnership with EXAME.
Named by GQ as one of the greatest internet influencers in Brazil, author of Meaningful Marketing, juror at Cannes Lions 2019 and Innovation Editor at EXAME. Recognized by Agency Scope as the most outstanding digital professional in the market, I was a columnist at CNN Brasil and a source for Valor, Folha and
The CMO's Guide to Building a Brand and Generating Demand When Clicks Run Out
For 25 years, Google responded with ten blue links — now it responds on its own. In 75% of AI Mode sessions, users don't leave Google; Wikipedia lost 8% of human visitors; content sites saw traffic drop up to 40%. The "Google Zero" that the tech press predicted has arrived — and the funnel lost its mouth. In this talk, a practical playbook: how to make your brand the "preferred source" for AIs (from SEO to GEO), why citation is the new click, and how to generate demand when search — and the website itself — are no longer the center of the journey.