Marcelo Tripoli
I pioneered Digital Marketing and E-commerce in Brazil — for 30 years proving that technology and marketing together are the most powerful growth engine in business.
Serial entrepreneur, I founded and sold several companies, including iThink, acquired by Publicis Groupe. I was Vice President at McKinsey and today I am founder and CEO of Zmes. I also created CMO Club, in partnership with EXAME.
Named by GQ as one of the greatest internet influencers in Brazil, author of Meaningful Marketing, juror at Cannes Lions 2019 and Innovation Editor at EXAME. Recognized by Agency Scope as the most outstanding digital professional in the market, I was a columnist at CNN Brasil and a source for Valor, Folha and
The CMO's Guide to Building a Brand and Generating Demand When Clicks Run Out
For 25 years, Google responded with ten blue links — now it responds on its own. In 75% of AI Mode sessions, users don't leave Google; Wikipedia lost 8% of human visitors; content sites saw traffic drop up to 40%. The "Google Zero" that the tech press predicted has arrived — and the funnel lost its mouth. In this talk, a practical playbook: how to make your brand the "preferred source" for AIs (from SEO to GEO), why citation is the new click, and how to generate demand when search — and the website itself — are no longer the center of the journey.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
