Marcelo Lombrado
Marcelo Lombardo is founder and CEO of Omie, the number one management platform (ERP) for small and medium-sized businesses in Brazil. With over 20 years of experience in the field, Lombardo is passionate about innovation, sales and marketing. The executive is one of the pioneers of the country's software ecosystem and structured the company with the purpose of reducing the efficiency gap of SMEs, transforming the way of doing business in the country and allowing them to live up to their full potential. In a few years, Omie became the undisputed leader in the segment, with more than 28 thousand partner accounting firms and over 200 thousand clients throughout the country.
Speed Culture: How to Fail Fast to Succeed Soon
In a business that is just starting, time is one of the most scarce resources — and the fear of making mistakes is the biggest brake on innovation. Creating a culture of speed doesn't mean running without direction, but building an environment where testing new ideas is part of the routine and error is seen as execution data, not as personal failure. In this panel, we will open up the dynamics of companies that have transformed speed into a competitive advantage. The focus is practical: how to design an operation where what doesn't work is discarded in record time, freeing up energy, focus and budget for what really moves the needle and generates results.