Marcelo Frazão
Responsible for managing Nubank Parque.
Professional with over 20 years of experience in the entertainment and sports industry.
Executive positions at Lollapalooza Brasil, Maracanã, founder of Agência Tudo, Clube de Regatas do Flamengo, Grupo Globo, Santos Futebol Clube, Festival de Verão de Salvador.
The invisible infrastructure behind major events
The emotion is on stage. The complexity that sustains it is behind the scenes. As arenas, stadiums and events transform into digital ecosystems, the challenge of simultaneously connecting audiences, partners, payments, broadcasting and security grows. In this panel, the conversation revolves around how connectivity, data and operational intelligence create memorable experiences at scale, and why orchestrating this complexity has become a competitive advantage inside and outside stadiums.