Marcelo Bronze
Marcelo Bronze holds a degree in Advertising from Mackenzie Presbyterian University, a postgraduate degree in Business Administration from Insper, and a specialization in Strategy from IMD (Switzerland). Over a career spanning more than 20 years, Bronze has built an impressive track record at major consumer goods multinationals such as Nestlé, Mondelez, Mars, and Danone, and was recognized by Forbes as one of the best CMOs in Brazil in 2025. He recently took on a new challenge in the financial market as Marketing Director at XP Inc., leading brands such as XP Investimentos, Rico, and Clear Corretora.
Intentionality, Connection and Results in the Use of Generative AI
This panel explores the combination, by brands and platforms, of using artificial intelligence through a creative lens and applying it to understand consumer behavior and trends.


