Marcelo Braga
Marcelo Braga is one of Brazil's leading media executives, with a career marked by innovation, audience leadership and a strong connection to music. He started as a DJ in the 80s, migrating to radio where he stood out as a director, leading stations and networks in Brazil and Europe and taking them all to the top of the ratings. He has been at the forefront of projects in TV, with multinational record labels and digital platforms. General Director of Rede Mix, his trademark is keeping music at the center, combined with a strategic business vision. He currently also leads the launch of Forbes Radio, the brand's first in the world, with lifestyle content and plenty of music.
The Era of Radio 5.0: Business-Oriented Curation
From the Golden Age of radio to the present day, we notice that some brands are creating their own customized radio stations, focusing on customer experience, content curation geared toward business, lifestyle, and music. Forbes Radio, for example, was developed as a multi-platform audio product. This involves music curation, editorial identity, and artistic decisions. We bring to this panel some of the visions and intersections between music and business, podcasts as interesting trends, as more humanizing technology. What are the visions and final objectives of customized radio stations and streaming services? Negotiation and management of complex partnerships, different business models from Deezer and how to integrate them into the Brazilian context. Enjoy the sound!
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
