Marcelo Braga
Marcelo Braga is one of Brazil's leading media executives, with a career marked by innovation, audience leadership and a strong connection to music. He started as a DJ in the 80s, migrating to radio where he stood out as a director, leading stations and networks in Brazil and Europe and taking them all to the top of the ratings. He has been at the forefront of projects in TV, with multinational record labels and digital platforms. General Director of Rede Mix, his trademark is keeping music at the center, combined with a strategic business vision. He currently also leads the launch of Forbes Radio, the brand's first in the world, with lifestyle content and plenty of music.
The Era of Radio 5.0: Business-Oriented Curation
From the Golden Age of radio to the present day, we notice that some brands are creating their own customized radio stations, focusing on customer experience, content curation geared toward business, lifestyle, and music. Forbes Radio, for example, was developed as a multi-platform audio product. This involves music curation, editorial identity, and artistic decisions. We bring to this panel some of the visions and intersections between music and business, podcasts as interesting trends, as more humanizing technology. What are the visions and final objectives of customized radio stations and streaming services? Negotiation and management of complex partnerships, different business models from Deezer and how to integrate them into the Brazilian context. Enjoy the sound!